Exclusive to the Telegraph: All four Chelsea directors renew their contracts until 2031, accepting performance contracts

Hupu August 14th News Daily Telegraph's famous reporter Matt Law exclusively reported that Chelsea sports directors Paul Winstanley and Lawrence Stewart, as well as recruitment directors Joe Shields and Sam Jewell, have signed contract renewals, promising to play for the club in the next six years. The renewal of the contract means that the four people's contract will last until 2031, which is a recognition of the work of Chelsea's football leadership team. After a period of criticism, their strategy has begun to show results.

The Daily Telegraph learned that, like Chelsea’s players and coaches, the contracts of Winstanley, Stewart, Shields and Jewell also feature success and goal achievement as the main motivational factors, which is consistent with Chelsea’s philosophy of reward performance.

renewal reflects the trust of both parties, and longer investment is more important than any potential financial impact. The players and core staff also agree with Chelsea's philosophy and strategy and signed a long-term contract based on incentives.

Winstanley, Stewart, Shields and Jewell's contract with Chelsea expires in 2028, which means their contract duration is shorter than most players and coaching staff members before renewal. The leadership team led a large-scale reform aimed at signing high-end young players with long-term contracts for the first team, while developing youth training academy and overseeing the women’s football period of change.

Chelsea believes they have laid the foundation for a sustainable model and despite more improvements planned, the club is optimistic that they are expected to compete for the highest honor in the next decade.

contract renewal is not a reward for last season, but a recognition of Chelsea’s efforts since the beginning of 2023, and also a trust in future plans. It is generally believed within the club that Chelsea's current achievements are relatively small compared to its long-term goals.

Winstanley and Stewart have faced some criticism since joining Chelsea, but the club is impressed by the way they always stick to their established strategies and always focus on their work. The leadership team also benefited greatly from the support and trust of them from the club from the coach to the back-and-down of the club. The most significant achievement of the leadership team was signing players such as Cole Palmer and Moises Kessedo, both of whom are considered one of the best players in their respective positions.

In addition, they have made some other key decisions, such as the appointment of men's football coach Enzo Maresca and women's football coach Sonia Bonpasto, as well as significant changes in the management of the youth training academy. Chelsea strives to maintain courage and humility in the pursuit of excellence.

In addition to signing numerous new players, Chelsea's leadership team has proved itself to be a superb salesman, and this summer alone, the club will earn more than £200 million in revenue by selling players. The club is optimistic that transfer transactions this summer (including introduction and transfer) will be close to zero net investment.

Chelsea's strategy to sign long-term contracts with top young players is based on what club insiders call the "three pillars". These three pillars are strength, mentality and competition experience.