Expert: Missing the Champions League has caused Manchester United to lose more than 100 million euros, and even the sponsorship amount will be reduced accordingly

May 25th Manchester United lost to Tottenham in the Europa League final, and this failure caused multiple blows to the Red Devils in terms of competition and finance. Dr. Robert Wilson, head of education at the University Football Business School, said of Manchester United: "First, losing the UEFA Cup final may cost Manchester United a one-time bonus of £10 million to £15 million. Missing the Champions League place will cost Manchester United about €80 million to €100 million, which mainly comes from broadcast fees, ticket sales and some payments paid by UEFA. In addition, there are potential benefits such as business bonuses, appearance fees, game day income.

"This will also have some impact on the reputation of the Red Devils, because the sponsors pay for your success. Missing the Europa League title and poor league rankings weakened the club's bargaining chips in negotiations with sponsors. Moreover, the contracts of several Manchester United sponsors include terms, and if the club does not enter the European arena, they can reduce the amount of sponsorship. ”