Liverpool CEO: We look forward to the championship celebration and the championship parade, and also look forward to the Asian tour this summer

. This was the opportunity for the team to start working with Slott at that time. Throughout the season, we have launched seven new partnerships through the Partnership Team. We just finished a very seamless rebranding, which has received praise from supporters and looks great. So, there are a lot of activities. ”

" Obviously, we were very excited to announce a few weeks ago that we were about to re-establish a partnership with Adidas, which was great. Obviously, we have a good relationship with Nike and we thank them. Our agreement with them is in its final year and it will be a record year for retail sales, so thanks to everyone who supports the club through retail channels. From the perspective of merchandise sales, this is a very important year. In fact, we just launched the 19th independent store, located in Copenhagen, so if you are in Copenhagen, please visit. Ag took some time from the coaching affairs of the Danish national team and was very good at helping us open that store. 19 is actually a unique number because it means we are now the team with the most independent stores of all football clubs, all American professional teams, and that's something we should all be very proud of. ”

" From a digital perspective, we have been working hard to continue our development trajectory. Last year, Liverpool Football Club was the most viewed club in the Premier League, and we hope to go further on this basis. We have over 1.5 billion interactions throughout the season, which is an incredible number. That was last year; we hope that with the success of this team, we will improve. More than 200 million people follow the club on our social media channels. The real hope is to try to create a platform where no matter where you are and what platform you use, there is the Liverpool Football Club content created by our team. Personally, I think they create the best content in world sports. This is something we want to bring our supporters closer to the club and allow them to consume this content anywhere. ”

"We have never stopped. Apparently, we will lift the trophy on Sunday and then we will go straight into the concert season. We will welcome "Boss" Bruce Springsteen to Anfield to hold two shows, Dua Lipa to hold two shows and Lana Dray to hold one. I would like to express my sincere gratitude to all the staff who work in concerts, as turning Anfield from a football field to a concert venue is a difficult task. So we really appreciate everything they did to host these concerts. ”

" Then we will set out for the tour. We are going back to Asia, which is really exciting. We will be in Hong Kong and then in Yokohama. This is the first preseason to be held in Japan and it is exciting and we will play at the new Kai Tak Stadium in Hong Kong, which will be the first football match at Kai Tak Stadium, which is very special. This will be part of the Standard Chartered Cup, which is clearly our main club partner, sponsored the match against AC Milan. Then we will fly to Yokohama and I want to thank our partner Japan Airlines for providing us with a plane that allows us to fly from Liverpool to Hong Kong in a comfortable and stylish way, from Hong Kong to Yokohama, and then back to Liverpool. So thanks to Japan Airlines.

Then we will come back for the Community Shield, and we will face Crystal Palace, our opponent this weekend. I want to spend a minute to congratulate Crystal Palace, who won the FA Cup – it was fun to watch the celebration. I would like to express my warm congratulations again. Then we're going to start a new season, so there's not much rest time, but we're looking forward to it. ”