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If King James retires, he will lead to a competition for broadcasting platforms
12:48pm, 27 June 2025【Basketball】
On June 21, Alex Flanagan, former sports anchor and sideline reporter and current vice president of broadcasting at Montage Group, predicted that once James officially retires, the league's major media partners - AmazonPrime, NBCSports and ESPN, will all compete fiercely for him. Several sources revealed that Prime, NBC and ESPN "had to" sit down and talk with James. "This is a meeting you have to go to, even if it's just to understand what he wants to do," said an executive who asked not to be named.
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