To be honest, only 4 players in the NBA are considered non-selling products, Doncic has not been on the list

In the NBA, there are indeed some players who can no longer replace them in terms of competitive value, business influence, and team symbolic significance. This type of player is called NBA non-selling products. Currently, only 4 people in the NBA can be included in the non-sales ranks.

Jokic

Jokic can be said to be an active historical center. He has 2 championships in team and personal honors, 3 regular season MVPs, and 1 finals FMVP. Jokic can score points, rebounds, support and assist in personal skills. He is a player who can score 2,000 points, 1,000 rebounds, and 800 assists in a single season in NBA history. He has a strong dominance in the playoffs. Jokic is the soul of the tactical system in the Nuggets, and is top-notch in terms of high-level support, low-level singles, and space creation ability. He is the core engine of the Nuggets' operation. Jokic has ensured the team's competitiveness in recent years and has also improved the value and attention of the Nuggets. Although Jokic is already 30 years old and can gain a foothold with his high basketball IQ and skills, it is estimated that he can reach 35 at his peak. If the Nuggets trade him, it would be equivalent to giving up the opportunity to compete for the championship in the next five years. I believe the Nuggets will not be so stupid.

James

James has been coming to the Lakers in 2018. The Lakers' market value has been growing, from 3.3 billion to 9 billion. It is the first team to add value in the league. Even if James is 40 years old, he is at the forefront of the Lakers' home game, his attendance rate, national live broadcasts and social media traffic. The 40-year-old James can still contribute 25+7+7 per game and is selected into the Best Second Team, with a positive and negative value of ranks among the top three small forwards in the league. It can be said that such James is expected to retire in 2 to 3 seasons in the future. The value of holding a retirement tour in the future is immeasurable and may surpass Kobe. I believe that the Lakers will not be so stupid that they trade James.

Antesco

Antesco

Antesco has averaged 30.4 points, 11.9 rebounds, 6.5 assists this season, and has a stronger dominance in the playoffs, and has averaged 33 points, 15.4 rebounds, and 6.6 assists. He also won the regular season MVP, the Finals FMVP, the best defensive player. He is the first player to win this achievement after Olajuwon. In 2021, he brought the Bucks a 50-year championship, proving Antetokounmpo's dominance and ability to end the game. As a small market team, the Bucks' market value has increased by billions of value because of their Antetokounmpo superstar effect. No matter whether Antetokounmpo is competitive, commercial value, or cultural symbols, he has become a scarce superstar in the Bucks' small market. I believe that as long as Antetokounmpo does not leave voluntarily, the Bucks will not be stupid enough to trade him.

Curry

Curry has been playing for the Warriors in 2009, and has led the team to 6 Finals, won the championship 4 times, and has been selected for the regular season MVP twice in terms of personal honors, 8 times in All-Stars, and 4 times in the Best Team. He has brought the Warriors' bottom-level team to a 10-year dynasty team and is the first in the history of the Warriors. When Curry played on the court, the Warriors' offensive efficiency increased by 12.7%, and the league's first in the field in terms of running without the ball and attracting double-teaming rates. It can be said that it has created a lot of space for teammates, allowing the Warriors' real shooting rate to increase by about 5.3%. Since the Warriors owned Curry, their market value has risen from 450 million in 2009 to 7 billion in 2025. It can be said that even if Curry's future state declines, he will still be the engine of the Warriors and the cornerstone of commercial value.

It seems that the Lakers got Doncic through trades, preparing for James' retirement, and succeeding James to become the core player of the Lakers, but don't forget that when the players' health, contract price, playing style and team goals are inconsistent, the non-selling products will collapse instantly. After all, the league pursues commercial value.

This article is original by the author, and plagiarism will be prosecuted!