Anthony finally "born to the sun"

Written by/Ice "Iluminato", which means "illuminated" or "enlightened", refers to a talented player in Brazil. But for Anthony, who fled Manchester at the beginning of the year, this word is not only a tattoo on his throat, but also a new life illuminated by Betis's sunshine. Here he regained his confidence and felt the joy of football again. Celebrating the goal, the tattoo of fingers and throat has become the most popular move for Betis fans.

This summer, Betis went out to buy Anthony from Manchester United. The Brazilian star did not disappoint the enthusiasm of Betis. In addition to continuing to help the club on the court, he will also launch his own clothing brand named Iluminado, which will "create income" for Betis. Betis cannot be compared with Manchester United in terms of popularity, but Anthony is the real superstar at the Rakatuha Stadium. After Betis "illuminated" Anthony left the cold Manchester at the beginning of the year, Anthony was finally "illuminated" in the sunny Andalusia. Since his loan to Betis, the new club has been working hard to create a comfortable environment for him, allowing him to feel cared for, protected, and have the necessary confidence while focusing on his performance on the court.

Anthony followed the advice of coach Pellegrini, not show off his skills or obsessed with people. As long as it is "suitable", Anthony only needs to make the right choice with his running, passing or shooting at the right time and place.

Four months at Betis last season, Anthony made 26 appearances and handed over 9 goals and 5 assists, leading Betis into the European finals for the first time in history. Although he was regretful that he failed to win the cup in the end, he ranked among the top five leagues in many data during the same period, and he was a complete performance of top players. Anthony scored 14 goals (Brazilian players ranked second in the five major leagues, second only to Barcelona's Rafinia), completed 18 quick counterattacks (second most in the five major leagues in the same period), created 13 major opportunities (third most in the five major leagues in the same period), and dribbling forward 22 times (third most in the five major leagues in the same period).

Anthony was unable to train with Manchester United for a month and a half this summer, so he could only stay in the hotel to train alone with his personal coach, while waiting for the transfer. He only participated in two games in La Liga in the new season, and his performance was still eye-catching despite no goals and assists. Anthony always maintained the threat of moving forward, and the continued threat on the right made the opponent's defense panic. His speed, dribbling ability, and his tacit understanding with his teammates are like a world apart from his performance at Manchester United.

Now it's his turn to "illuminate" Betis

In order to retain Anthony, Betis raised funds throughout the summer city and finally completed the transfer of the Brazilian star before the summer window was closed. The transfer fee of 22 million + 3 million euros floating clauses has made the Green and White Army stretched. But the phenomenon-level effect brought by Anthony last season has also begun to bring considerable returns to Betis. In just one week from September 1 to 7, Betis' social media interaction volume was almost equivalent to the sum of the previous summer window of two months.

Because Anthony officially joined, the number of fans of Betis' official social media account surged by more than 250,000 in one week after the summer window was closed. Betis' official social media video viewing volume surged by 101.2% over the previous two months, almost on par with the most active European social media accounts. In the four months of Anthony's loan last season, Betis's official store sold a total of 4,792 Brazilian jerseys, making him the most sought after star among fans like Isco and Joaquin. In the first week of September, Anthony's new season No. 7 jersey sold more than 1,100 pieces, several times that of his franchise at the beginning of the year. At the end of last season, Betis launched the Anthony tattoo service of Iluminado, which costs only 3 euros.

In order to help Betis relieve financial pressure, Anthony not only took the initiative to cut salaries significantly, but also launched the Iluminado clothing brand jointly with Betis to "create income", which is priced at 24.95 euros for adults and 22.95 euros for children's clothing. 4ComM and 4Content will also produce Anthony documentaries to tell the story and mental journey before and after joining Betis. Anthony hopes that the playback of the documentary on the video platform can bring Betis more income only to repay the freshman brought to him by the Green and White Legion.

Talking about the difficulties of being unattended at Manchester United this summer, Anthony burst into tears: "My father and I have spent the most difficult years. After signing the agreement, I shared the good news with my mother and sister in Brazil as soon as possible. We all cried. I can participate in the World Cup, and there is a reason for joining Manchester United at a high price. I know my value. I believe that the future will be better at Betis." Anthony even said that he would tattoo Betis's team logo to commemorate his "birth towards the sun". At least, Manchester United club's team logo did not enjoy the same treatment.