Foshan’s “La Liga” Sanshui Northern Football Center Division opened, with a feast of football with a trendy and ancient charm!

On July 8, the opening ceremony of the Sanshui Northern Football Center Division of the 19th Foshan "La Liga" Football League of Jianlibao Cup kicked off, and the sub-district will stage 18 exciting duels in the next month. That night, this football event of "traditional culture + trendy creativity", presented a unique summer night carnival to citizens and audiences with the diversified integration of "football + culture + consumption".

Foshan's "La Liga" Northern Football Center Division opened

This Foshan "La Liga" Football League was officially launched at the Sanshui Yunxiushan Stadium on July 4 and will last until the end of August. This year's event will be held for the first time in the South and North Divisions, further extending the radiation power of Foshan's "La Liga" and allowing more people to share this Greater Bay Area football feast.

That night, there were still several hours before the opening ceremony, and a long line was lined up outside the Sanshui Northern Football Center. The northern Sanshui Football Center attracted citizens of Datang Town. Football enthusiasts in surrounding cities such as Zhaoqing and Qingyuan, as well as industrial workers from all over the world who work in Datang came to watch the game. In the stands, family groups, fan association phalanxes, and corporate cheering groups were distributed in an staggered manner, and the atmosphere was warm. The atmosphere at the scene was warm and the opening ceremony was grandly opened with "Foot Dreams Datang·New Chapter of Chaos". As the guests stepped onto the lawn for a kickoff ceremony, the event of the Sanshui Northern Football Center Division of Foshan's "La Liga" was officially kicked off.

A total of two ball games were held that night, and four teams fought fiercely on the court. In the end, the Art Pingao International Football Team defeated the Guangdong Technical Normal University football team and the Macau Caifen Shenglongren team 3:4.

There were two midfield games held that night, and the highlight program "Travel Lion Yuetang" ignited the audience. The original rap of Datang local singer-songwriter combines football with local culture. The Tang Dynasty elements of ancient style dance, trendy fluorescent lions and traditional drum music are intertwined. It is interpreted by 200 students from Jihua Primary School in the town, and the "century-old football" culture in Sanshui District continues to integrate the evolution of football from ancient times to the present.

Trendy and ancient charm painted a football feast together in 9 event nights in the Datang sub-district, deeply integrating the "century-old football" of Sanshui and the special elements of Datang brings a series of special "La Liga" chapters such as the Fisherman's Song, Lianrun Fengze, and Cultural Tourism, forming the venue into a lively "football carnival" and becoming a stage for the integration of culture and sports and the carnival of the whole nation.

Outside the venue, the "Tangchao La Liga Night" night market opened simultaneously, and food stalls, cultural and creative shops, and trendy toy booths were spread out along the street, echoing the enthusiasm in the venue. With the popularity of football, it will drive the whole region of consumption and extend the passion of the venue to the fireworks market. With the dual advantages of "event traffic + community traffic", the night market and the football field have formed a "sports + consumption" linkage IP, which will become a regional "Internet celebrity check-in place" and a new business card for urban culture.

"Tangchao La Liga Night" night market opened simultaneously

Taking this Foshan "La Liga" event as an opportunity, Datang Town launched a colorful consumption season event from July to August, providing fans and tourists with multiple discounts such as accommodation, catering, shopping, etc., creating a hot consumption atmosphere that is linked on and off the field, activates new consumption vitality, promotes the deep integration of industries and sports events, and explores the "hundred and thousands of projects" for mass sports events to empower.

Text|Reporter Li Tingting Correspondent Wang Ziyao Picture|Component Provided