Nanjing VS Suzhou competition will hit a new high, and the Suzhou Super League effect continues to overflow

On July 5, the sixth round of the "Soviet Super League" Nanjing team played against Suzhou team at home. This game will be held at the Nanjing Olympic Sports Center Stadium in Nanjing City, with a stadium capacity of 61,000 people. This game will set a new record for the number of attendees of the Soviet Super League.

At 17:00 on June 27, tickets to this event were officially launched on the Damai APP, with a unified price of 10 yuan. From 4:00 to 5:00 p.m. that day, the number of followers soared to nearly 700,000. Within 10 seconds of issuance, tens of thousands of tickets were stolen.

Now, in a match between the Soviet Super League, hundreds of thousands or even millions of people often grab tickets, and the popularity continues to be overwhelming. At the same time, the Su Chao effect is also constantly spilling out. The "Suzhou Super League" IP continues to make efforts, driving the continued increase in cultural tourism and consumption.

On the evening of June 28, Lianyungang team played against Huai'an team at home. According to the "Lianyungang Release", Lianyungang City Scenic Area has opened free channels to facilitate Huaian tourists to visit. The event-driven tourism popularity has also driven a significant increase in the occupancy rate of hotels in the city. On June 27, the Huaguo Mountain Scenic Area was full of popularity. In the parking lot of Huaguoshan Scenic Area, private cars with "Su H" license plates can be seen everywhere, and many Huaian tourists take advantage of the opportunity to come to Huaguoshan without tickets. On June 27, Liandao Scenic Area received more than 10,000 tourists, a significant increase from the previous day.

In Nanjing, during the third round of competition, the city's key monitoring shopping malls and complexes achieved a total sales of 534 million yuan, a year-on-year increase of 22.54%. The department store enterprises that are key monitored in Xinjiekou Business District achieved a total sales of 366 million yuan, an increase of 28.26% year-on-year.

How can a football game stir up the consumption of a city? The article "Released by Xuzhou" believes that the key lies in deeply exploring the huge traffic and attention contained in large-scale events, accurately grafting local characteristic consumption resources, and achieving efficient transformation from "watching the game and flow" to "consumption and retaining volume" through the "combination punch" of online and offline integration.

Urban research expert and director of the Institute of Small and Medium-sized Cities Niu Fengrui analyzed to the First Financial Daily that after Su Chao became popular, many related industries had chain reactions. Among them, the Soviet Super League event effect further spilled out to the display of cultural tourism and urban history and culture, and then drove economic development to a greater extent.

In Wuxi, the city launched the first batch of 40 "football night markets" using 11 outdoor advertising screens in commercial streets and complexes, and setting up large screens or projections in 30 specialty markets.

The Wuxi City-wide Economic Operation Analysis Meeting held recently pointed out that we must grasp the hot window periods of the market such as graduation and school entrance, summer and summer, continue to amplify the leverage effect of the "Soviet Super League", actively develop consumption-led economies such as event economy, night economy, and summer economy, promote the deep integration of "culture, tourism, sports and commerce", and continuously improve the level and scale of consumption, service consumption, and "big item" consumption for young groups.

, including Wuxi, recently, many cities in Jiangsu have listed the Soviet Super League as one of the key points of the next stage of economic work. For example, the city-wide economic situation analysis meeting held by Nantong City on June 23 pointed out that we must deeply tap the consumption potential, do a full "event +" article, and carefully organize the Nantong home game of the Jiangsu Urban Football League in accordance with the requirements of "safety, stable, enthusiastic and orderly", and use the event traffic with the concept of "the whole region is the home court", promote the deep integration of culture, tourism, sports and commerce, and organize activities such as "beer carnival" and "football night market" to strengthen the "ticket economy" and maximize the event traffic into consumption increase.

On June 13 this year, the Jiangsu Provincial Government held an economic operation dispatch meeting to analyze and judge the economic operation situation and study and arrange key tasks in the next stage. According to the Xinhua Daily, Governor Xu Kunlin emphasized that we must do our best to serve and strengthen the domestic circulation, actively develop a consumption-led economy, give full play to the leverage role of the urban football league, and promote the deep integration of culture, tourism, sports and commerce.