NBA stars gather in China, and brands such as Adidas take advantage of marketing

[#NBA stars come to China in large numbers#, can the sneaker market still become popular??# Can NBA stars still bring fire to the sneaker market# From August 23 to August 27, Adidas signed NBA star Anthony Edwards to complete its first trip to China. Before Anthony Edward, two other NBA stars signed by the brand, Jaylen Williams and James Harden, also visited China one after another. Unlike the first visit after the two "00s", Harden has participated in seven Chinese tours hosted by Adidas.

To count it, NBA stars who came to China for activities in more than two months can count their hands: Kelden Johnson, Nikola Jokic, Ja Morant, Jimmy Butler, Malik Monk, Kawhi Leonard, and Stephen Curry.

The stars gathered in China, and behind it was the fuel of sports brand business activities. Adidas, Li Ning, Under Armour want to use the Star China Tour to carry out new product marketing, and the Stars also cooperate with local fans to learn Shanghai language and Cantonese to communicate enthusiastically, play Wing Chun, taste scrambled eggs and even hot pot, further stir-frying the atmosphere. (First Financial, Zeta)