The NBA star tour in China is a success, and the Yao Ming is a fierce battle!

This summer, more than 10 NBA stars started their trip to China, setting off a new round of basketball craze.

From Harden, Teacher Yo, Curry to Edwards and Butler, the upcoming James... NBA stars visit China intensively, and their itineraries cover business activities, fan interactions, grassroots event assistance and cultural experience.

Behind this, the boost from the Chinese market, especially the rise of domestic brands. This is an important means for sports brands to achieve high conversion rate marketing. Combining the high popularity of stars with the fan economy can quickly leverage the consumer market.

After all, there are only one person who is truly a person like Wenban Yama who comes to understand Chinese culture, travel, even shaved his hair, wears a monk's robe, suspends all his itineraries and dismisses his accompanying team for 10 days of retreat.

The vast majority of the stars come from service business activities.

Under multiple backgrounds such as Yang Hansen being selected by the NBA in the first round, the Chinese men's basketball team won the runner-up in the Asian Cup, the NBA's Chinese Championship is about to return, and the increasingly deepening integration of the NBA and Chinese grassroots basketball, it provides a more solid foundation for international stars to come to China.

To put it bluntly, sports exchanges have become an important channel for stabilizing humanistic relations between China and the United States.

This year's Star Tour in China is different from previous years. One interesting point is that Yao Ming has become the most iconic figure in this series of itineraries.

Whether players such as Curry, Leonard or Edwards will make a special trip to meet Yao Dayi during their visit to China, making him a "must-check-in point" for NBA star China tour. The most popular comments from fans: "The NBA star tour in China is a lively tour, and the Yao Ming is a strong match." This summer, Yao only treats guests to dinner... Behind the photos of the photos, it is not only respect, but also a reflection of "scheduling".

As an Asian NBA player who deserves a good reputation and is undisputed GOAT, although Yao Ming retired, he enjoys a high prestige in the world.

After all, he is a Hall of Fame player and the only All-Star player in Asia at present.

As Artest said: "Yao Ming paved the way for latecomers alone, and he made American players realize the importance of the Chinese market."

This historical status makes both old and new stars regard meeting as "unlocking achievements" in China. The joking of netizens is the most vivid tribute to the giant's continued busyness for Chinese basketball.

Yao Ming has stepped down as chairman of the Basketball Association. This is the core reason why he can find time, and what he represents is not an official meeting.

However, he is still deeply involved in Chinese basketball affairs, and deeply participated in the "Chinese basketball facade", becoming the core figure throughout the summer activities.

His current identity is the chairman of Yao Foundation.

So, Yao Fund and Curry brand jointly launched the "Basketball Unbounded" public welfare plan, which includes hardware support, building a safe court for rural schools, and donating professional basketball equipment; event empowerment: creating the first primary school pure girls basketball league (Pop Up league) in the country.

Therefore, the 13th Yao Fund Charity Tournament brought together many NBA stars such as Jaylen Brown and Kuzma.

In this process, Yao Ming and NBA stars must have "need each other".

Perhaps, the stars will be invited to attend future charity matches.

Objectively speaking, Yao Ming also needs such interactions.

To say one more thing, among so many stars, Edwards is the most awesome one.

Huazi posted a photo with Yao Ming and wrote: "I want to dunk Yao Ming from the way to pay tribute to one of the greatest big men in history."

Timberwolves official push said: Only he dares to say this...

What I want to express today is that on the stage of the NBA star tour in China, although Yao Ming no longer wears a jersey, he continues to influence the future of Chinese basketball in another way.

He is not only a legend of the past, but also a bridge of the present and a guide for the future.

As Stern said back then:

"Yao Ming made the NBA go from 'heard' to 'must see' in China."

"Yang Hansen asked the Trail Blazers to sell 500 million more" comments, that is purely a bragging by media people, without any factual basis.

His joining did create additional premium space for the Trail Blazers through short-term traffic explosions, but he didn't play a formal game.

can praise him, but it should be at the basketball level and business level. Yang is not yet able to increase the market value of a team.

If there is really, every NBA team will sign a Chinese. Do you believe it?

Yao Ming made the NBA earn more than 5 billion, which can be said... because this is the fact.

Respect is made by him one by one; value is made by him, not blowing.